At any one time most people we know are either thinking about losing weight, are currently on a diet or have just broken their diet and putting the weight back on. There is at any one time approximately 55% of women and 39% of men in the general population always trying to lose weight. Two thirds of the US population is now classified as overweight or obese. Of those people who are obese, 65% of men and 68% of women are trying to lose weight.
- In a survey of 17,000 university students in 21 European countries (BMI 20kg/m2 for females and 22. Kg/m2 for males) 44% of women and 17% of men were trying to lose weight.
- In a study of 46,000 women followed for 4 years, 78% intentionally lost weight (2.5-4.5kgs) at least once, 41% lost weight twice, while 21% lost at least 4.5 kg three times within the four year period.
- Eating real food, challenging the current partitioning of fats, carbs and proteins in the current healthy food pyramid and the importance of continual physical activity throughout the day in any weight loss program.
- Quick weight loss fixes are generally what they promote, quick weight loss, which is very difficult to maintain, and can lead to the significant problems of weight cycling and possibly an increased weight regain.